My Mzansi Heart

My Mzansi Heart sweeps the reader along two equally entertaining narrative strands, one set in the present day, the other in the past, which together form the story of King Adz’s life.

In the present-day we read of Adz’s quest to make some sense of modern South Africa. Adz spends as much time as he can hanging out with a selection of unusual and creative locals, from Roger Ballen to as-yet unheard-of street artists. He visits the most ‘off-the-hook’ places, and through all this is the palpable sense that when Adz is in South Africa, he always feels at home. 

The backbone of the book tells how Adz came here in the early 1990s, with his wife and kids, and worked in the world of advertising and digital media. Along the way he just might also have fallen into bad company, but that’s how you get the best stories, innit? The result is this: an opportunity to consider South Africa anew, through the eyes of an outsider who has found a chink in the heart of Mzansi.

About the author

King Adz is a one-time ad man, now a grown-up kid whose focus is youth culture. He’s a Brit by birth whose heart beats Africa. He is an internationally published author, screenwriter and TED alumnus. 

King Adz has documented his findings in his books The Urban Cookbook: Creative Recipes for the Graffiti Generation and Street Knowledge: An A to Z of Urban Culture. His book The Stuff You Can’t Bottle was also published by Jacana Media in 2013 and documents advertising for the global youth market.

Author: King Adz
ISBN: 9781431409327
d-PDF ISBN 9781431409334
ePUB ISBN: 9781431409341
mobi file ISBN: 9781431409358
Size (mm): 235x155mm
Pages: 240pp
Format: Paperback
Colour: Black and White
Rights: South Africa
Language: English
Publication Date: May 2014