Dr Thomas Oosthuizen, marketer par excellence and respected South African author of The Brand Book discusses the complex make-up of a brand, the importance of defining your brand – and how to make sure your brand remains on course.
Oosthuizen believes that the whole problem begins with the somewhat disturbing fact that "...Marketers and brand people can't agree on the words we use. Imagine if you go to the doctor and two doctors couldn't agree where your colon is or what a colon should be called ..."
So what then is a brand? According to Oosthuizen "it's a collective perception that's been created over time through all the impulses, promises, marketing, experiences, and everything the consumer has added together in a collective consciousness about what a brand is. A brand has to do with the way other people see it, interpret it; the symbols, icons, words and colours associated with it."
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Participating European Union Member States and Jacana Media are delighted to announce Penny Busetto as the winner of the 2013 European Union Literary Award for her unpublished manuscript The Story of Anna P, as Told by Herself. The award was presented last night at the Goethe-Institut in Johannesburg. The novel will be published by Jacana Media in the first half of 2014.
The judges panel, consisting of Dr Mongane Wally Serote, Phakama Mbonambi and Dr Pamela Nichols, had this to say about Penny’s novel:
This is a strange, intelligent story of vulnerability, consciousness and escape, set on an Italian island. It presents one woman’s meditation on memory, loss, pain and identity. It is a book which could be read anywhere in the modern globalized world as a beautiful piece of literature. It is South African and yet not South African.
The consciousness is particular. The solitary protagonist is dreamy, clever, only in control through desperate acts. In this world, from this consciousness, men are usually predatory. Children, animals and kind people are the counter balance and in the end stronger than the men who bully and use. The overall effect and aftertaste is lyrical and haunting.
Penny Busetto was born in Durban but grew up and went to school in Cape Town. When she was seventeen, circumstances led her to leave South Africa and head for Italy, where she studied, worked and lived for many years, moving from Perugia to Bologna to Milan and finally to Tuscany. She returned to live permanently in South Africa in 1996. Penny lives in Cape Town with her son, and is studying towards an interdisciplinary doctorate in English and Psychology affiliated with UCT’s English Department. She is currently writing a new book set in Cape Town.
In his latest book, Obie Oberholzer travels across the Karoo, showing it as it has never been seen before – colourful, mysterious and vibrant, and always surprising.
There are only 100 individually signed copies of this photographic masterpiece. This rare collector's edition includes two loose-leaf limited prints of photographs and a print of Obie’s handwritten meditation on the Great Karoo road. Each book is beautifully linen-bound and in a sturdy slipcase. Click here for more information on ordering Karoo by Obie Oberholzer.
• Ilan Godfrey •
Ilan Godfrey was born in Johannesburg, South Africa, in 1980. He has a BA (Hons) degree in Photography and an MA degree in Photojournalism from the University of Westminster in London. Godfrey’s photographs have been exhibited in galleries and museums worldwide and have been featured in a broad range of international publications. His personal work focuses on extensive issues that reflect South Africa’s constantly changing landscape, documenting the country with an in-depth, intimate and personal conscience. By conveying through long-term projects a process of exploratory narration with photography, he reveals varied aspects of societal change across the country.
Click here for more information on Legacy of the Mine.
Find out more about our authors. To locate author profiles and read more about their books and their lives, browse the list below. Authors are sorted alphabetically by their first names.
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